
Planning Events with Confidence in 2026
“Event professionals navigated a volatile 2025 shaped by tariffs, supply chain issues, and travel policy changes. GBTA’s October 2025 Outlook Poll shows rising optimism in business travel, up from 28% to 43% between June and October 2025. Conference Planning Services outlines three strategies for 2026: (1) design modular, flexible event formats with adaptable venue contracts and decentralized regional hubs; (2) build attendee trust through transparent refund, safety, and accessibility policies with clear cost breakdowns; and (3) turn disruption into innovation using AI-driven personalization, bleisure travel support, and wellness programming.”




